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Next
Event
Friday, October 24, 2008, 07:00 PM: Life Extension with Jerry Emanuelson
Jerry will be talking about his 25+ year experience with life extension treatments, including hormone injections, his longevity doctor, what treatments to ask a doctor for, how to find and guide a doctor, an interesting example of the 'medical priesthood vs. empowered patient' conflict as more healthcare treatments are about prevention/enhancement, getting his DNA scanned with deCODEme and opensourcing his genome on the SNPedia.com, and more.
More...
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Marketing
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So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way you’re leaning as well…
This just in: politicians, and the marketing strategists running their campaigns are finally getting it—niche marketing is available now and it's not just for B2B companies anymore.
The Wall Street Journal, October 21, 2006, in a page one article titled "Democrats Playing Catch-Up, Tap Database Marketing to Woo Potential Voters", highlights that Democrats are now realizing what Republicans have known for at least two years, that micro-targeting (also known as niche marketing) really works.
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If you want to create an innovative new product, think like a consumer. Many successful products today, from the iPod to the OXO potato peeler, are designed with customer emotion, self-image and fantasy in mind. It's not all about product function, anymore.
That's the focus of "The Design of Things to Come: How Ordinary People Can Create Extraordinary Products," a new book co-authored Peter Boatwright, Jonathan Cagan, and Craig Vogel.
The book reveals a new generation of innovators and their products that feel perfect, fulfill deep unmet desires and transform consumer lifestyles. These products have benefits that are so self-evident, they often sell themselves.
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Attention, shoppers: A brave new retailing world may be just around the corner. Using brain-scanning equipment, a team of scientists has discovered that they can correctly predict whether subjects will decide to make a purchase. To be sure, stores won't actually be able to brain scan shoppers anytime soon to discover which way they're leaning. The necessary technology, a functional magnetic resonance imaging (fMRI) machine, remains prohibitively expensive and requires subjects to lie down in a coffin-like tube. The research, nevertheless, has implications for understanding consumer behavior.
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For the first time, scientists have used functional magnetic resonance imaging (fMRI) to read people's minds while they make shopping decisions. Among other things, their results suggest women with large collections of Manolo Blahnik stilettos have a high tolerance for pain - and not just as it relates to their feet.
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When researchers scanned the brains of subjects exposed to images of brands, they discovered that strong brands excite parts of the brain most associated with pleasure and reward. Recently, thanks to new technologies such as functional magnetic resonance imaging (fMRI), neuroscience has been advancing apace. Marketers are intrigued by many of its findings. One is that brain activity for an action seems to begin about half a second before a person decides to take the action - suggesting that we are not so much "making" the decision as simply becoming aware of the fact that a decision has been made. If people are not aware of their own decision-making processes, how can marketers best influence them?
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'Pat Philbin, the man who staged a fake FEMA news conference on the California wildfires last week, has lost his promotion because of the event, which begs the question: What does it actually take to get fired from FEMA?" That was the lead story on the latest installment of Weekend Update, the faux news broadcast on "Saturday Night Live."
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Americans are swimming in a sea of messages.
Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders.
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A marketing blog by Xinkaishi. Commentary on articles published in the Financial Times primarily.
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By scanning subjects' brains using functional magnetic resonance imaging (fMRI), the researcher found that, in fact, weighing possible outcomes does influence decision making. "This is the first study to show that you can use brain activation alone to predict purchasing on a trial-by-trial basis." Researchers discovered that when the product first flashed on the screen it activated the nucleus accumbens, a section near the middle of the brain that has been implicated in the brain's reward center, effectively appraising the item. When the price appeared...
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Why you are not always rational with your credit card. Neoclassical economics is built on the assumption that humans are rational beings who have a clear idea of their best interests and strive to extract maximum benefit (or “utility”, in economist-speak) from any situation. In this account, price is a signal that helps you decide the combination of work, spending and saving that suits you best. Neoclassical economics assumes that the process of decision-making is rational. But that contradicts growing evidence that decision-making draws on the emotions—even when reason is clearly involved.
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If you did your Christmas shopping early, you've probably already received those hefty credit card bills in the mail. And if you started late, you're probably dreading receiving your mail for the next two weeks. Most people are in for a world of hurt in January. And worst of all, the pain might not be sufficient to convince spendthrifts to be a little more frugal when shopping this year.
That's because, as a neuroeconomic study in the journal Neuron has it, people who spend a lot of money seem somewhat impervious to the pain associated with with spending money.
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