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Micro Targeting Gets Political

So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way you’re leaning as well… This just in: politicians, and the marketing strategists running their campaigns are finally getting it—niche marketing is available now and it's not just for B2B companies anymore. The Wall Street Journal, October 21, 2006, in a page one article titled "Democrats Playing Catch-Up, Tap Database Marketing to Woo Potential Voters", highlights that Democrats are now realizing what Republicans have known for at least two years, that micro-targeting (also known as niche marketing) really works.

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(C) 2007 Boulder Future Salon and the Acceleration Studies Foundation.