Next Event

Friday, January 23, 2009, 07:00 PM: Financial Crisis

More...

Back to Article List

MRI recognizes 'tightwads'

For the first time, scientists have used functional magnetic resonance imaging (fMRI) to read people's minds while they make shopping decisions. Among other things, their results suggest women with large collections of Manolo Blahnik stilettos have a high tolerance for pain - and not just as it relates to their feet.

Read Complete ArticleMore in: Neuroscience, Marketing

Post A Comment

This article does not have any comments.


(C) 2007 Boulder Future Salon and the Acceleration Studies Foundation.