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Time to learn your exabytes: Tech researchers calculate wide world of data

A new study that estimates how much digital information the world is generating (hint: a lot) finds that for the first time, there's not enough storage space to hold it all. Good thing we delete some stuff. The report, assembled by the technology research firm IDC, sought to account for all the ones and zeros that make up photos, videos, e-mails, web pages, instant messages, phone calls and other digital content zipping around. The researchers also assumed that on average, each digital file gets replicated three times. Add it all up and IDC determined that the world generated 161 billion gigabytes - 161 exabytes - of digital information last year.

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